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How the audit works

A systematic 5-day process to map, test, and document your entire tracking infrastructure

Discovery phase
Day 1

Discovery & Access

We start by getting view-only access to your Google Ads, GTM, GA4, and HubSpot accounts. You'll fill out a 10-minute intake form about your conversion goals and current pain points.

  • Account access verification
  • Conversion goal mapping
  • Historical data review
Technical audit
Day 2-3

Technical Audit

We systematically test every conversion event across your stack. This includes live form submissions, call tracking tests, and tracing data flow from ad click through to HubSpot deal creation.

  • GTM tag firing validation
  • Conversion event testing
  • Attribution path mapping
  • UTM parameter persistence checks
Report compilation
Day 4

Report Compilation

We compile all findings into a visual tracking diagram with color-coded issue flags. Each problem gets a severity rating, business impact estimate, and detailed fix instructions.

  • Visual funnel diagram
  • Issue prioritization matrix
  • Fix implementation guide
Delivery walkthrough
Day 5

Delivery & Walkthrough

We deliver the full audit report and schedule a 30-minute call to walk through findings. You'll leave with a clear action plan and priority order for fixes.

  • Full audit document delivery
  • Live walkthrough session
  • Q&A and next steps

Timeline & Investment

Standard Audit

$2,400
  • 5 business day turnaround
  • Up to 15 conversion events tested
  • Full audit report + diagram
  • 30-min walkthrough call
Most Popular

Priority Audit

$3,600
  • 3 business day turnaround
  • Unlimited conversion events
  • Full audit report + diagram
  • 60-min walkthrough + implementation support
  • 2 weeks of Slack support

Common questions

What access do you need?

View-only access to Google Ads, GTM, GA4, and HubSpot. We never make changes without your approval.

Can you implement the fixes?

Yes. We can provide implementation as a separate engagement after the audit, or you can hand off to your team.

What if we use a different CRM?

We audit Salesforce, Pipedrive, and most major CRMs. Just mention it in the intake form.

Do you audit other ad platforms?

Yes. We can include Meta Ads, LinkedIn Ads, and Microsoft Ads in the scope.

Start your audit

Most clients uncover issues they didn't know existed. Let's find yours.

We'll send a custom scope doc within 24 hours